Before Your Next Cup Of Coffee - Stop And Read This
Do you savor a fine cup of joe first thing in the morning? Then you’re one of 150 million people across the nation who wake up and start their day with warm and delicious coffee.
If you’re drinking coffee regularly, why not drink the best-of-the-best and guarantee an energizing kickstart to each day? You may not know that many big name, in-store coffee brands use what’s called “machine harvesting” which results in low grade, bland tasting coffee. This also takes jobs away from local coffee farmers while damaging the environment.
After a bit of searching on the internet, we came across Atlas Coffee Club - a coffee subscription service that sends you sustainably sourced single-origin coffee from Tanzania, Kenya, Colombia, and beyond.
Each month, Atlas Coffee Club takes you on a world tour of amazing coffee. But is their coffee really any better than our editors' go-to store brands like Folgers and Maxwell House?
Here’s what we found when we compared Atlas with our in-store faves:
Key Similarities
- Both offer light, medium, and dark roasts
- Both are more affordable than to-go coffee (think Starbucks)
- Both are convenient and easy to brew at home
Key Differences
- Atlas Coffee Club offers a subscription for fresh roasted coffees from a new country each month
- Atlas Coffee Club is a part of the Fair-Trade movement
- Most in-store brands use harmful machine harvesting method
- Atlas Coffee Club’s batches are roasted-to-order to guarantee freshness
- In-store brands market burnt coffee as bold and full-bodied
Atlas Coffee Club
Atlas Coffee Club sends you sustainably sourced, single-origin coffee from a new, exotic location each month. There’s also a picturesque postcard that offers specific brewing tips and highlights tasting notes - Raspberry, Blueberry, Milk Chocolate - yummm.
Unlike others, Atlas Coffee Club doesn’t use machine harvesting; their subscriptions feature rare micro-lot coffees that are roasted upon ordering to ensure maximum freshness and guarantee that each cup is at its peak when it comes to flavor!
Atlas Coffee Club takes their service a step further by not only investing in high-quality coffee crops but local communities as well. They even helped build a school in Guatemala. Atlas always pays farmers above Fair Trade prices. Talk about coffee you can feel good about drinking!
The company has made subscription sign-up seamless. All you have to do is select the number of bags - or cups - you’d like per shipment, preferred frequency, roast preference, and whether you want whole beans or ground.
In-store Coffee
Of course, we’re all familiar with those big-name coffee brands found in the local grocery store. However, we were shocked that most utilize machine harvesting and harvest crops outside their peak seasons. All this results in crummy-tasting coffee.
One of our editors generally opts for in-store coffee and tends to go for a “bold” roast. After a bit of digging, we discovered that most companies sell over-roasted beans that have passed their peak as “bold” or “full-bodied”.
One thing we did appreciate is that in-store coffee is so inexpensive compared to picking up coffee on-the-go. On average, grocery store coffee costs around $0.35 for a 12 ounce cup of joe.
Final Thoughts
If you want something quick and easy that won’t break the bank, then the in-store options might be all you need. However, if you're looking to revitalize your coffee experience and actually love how your coffee tastes and is sourced, then give Atlas Coffee Club a try.
Not only does Atlas Coffee Club offer a subscription that works out to around $0.50 a cup, but also ensures that their coffee they offer doesn’t disrupt the farming industry and is good for the environment.
Best of all, Atlas Coffee Club really offers you "coffee you can't find anywhere else." One month your taste buds are traveling to Kenya, the next Ecuador.
Forget the grocery store and start your global journey with Atlas Coffee Club today!
