ERASA and Dark Circles By Donna Barasch Vice President of Product Development ERASA Skincare
I have been plagued by dark under-eye circles ever since I was a teenager. As a matter of fact, when I was a young teen, I bought my first makeup product (aside from lipstick, of course), and it was a concealer.
Since then, I've never gone without concealer in public (I'm not kidding!!) even when playing tennis -- that's over 40 years. And on the very rare occasion when I didn't have time to apply concealer, I wore sunglasses!!! The dark circles really bothered me.
I have spent my entire career in the makeup and skincare industry, including two major jobs where I got to be the boss, working as a Senior VP of Product Development at both Lancôme and Revlon. Partly because of my deep insecurity, I extensively researched the causes of under-eye circles and while many think they are just caused by lack of sleep, the reality is that there is so much more going on including allergies, thinning skin under the eyes, smoking, inherited genes, the aging process, hyperpigmentation, to just name just a few.
I've worked on literally hundreds of products and of course, liked some more than others. In my many years in the industry, I've never found any treatment that was good enough until I discovered Erasa.
I joined Jules Zecchino on the ERASA team in 2015, and something almost akin to a miracle occurred. While our primary goal had been to have a Botox-like effect on deep lines and wrinkles, as I was testing and giving direction on multiple rounds of lab submissions to fine-tune the formula, making sure it performed and was aesthetically pleasing, I noticed or thought I noticed that my dark circles had become less apparent.
I gave samples to some friends to try and would get responses like, "Is it possible that this product is getting rid of my age spots and fading my dark circles?" Only then did I realize that the perfect balance of 97% pure Glabridin, a licorice extract that works as an anti-inflammatory and lightening agent, combined with other active ingredients in the formula, was doing exactly that. This ingredient, which by the way, is $18,000 a kilo and worth it, really works incredibly.
I would say that my dark circles are 80% gone, and I actually can go outside without concealer and not be embarrassed. It may not sound like much, but it makes me feel like a million bucks as I am rid of a problem I never thought I would go away. It makes me so happy!! And of course, my skin is smoother, more even, and much less wrinkled!
Update: The awesome folks at Erasa are extending a special offer to our readers! Follow this link to get 15% off your first bottle!