Fashion With Purpose — Why Sézane is the Sustainable Brand to Know In 2024
When the new year rolls around, we reflect on the fashion trends that shaped our lives over the previous year — with some being flat-out fabulous and others totally missing the mark.
Whether you embraced bold color palettes, investigated unique fabric textures, or rocked oversized silhouettes, 2023 presented a blend of striking fashion trends.
So, let’s bid adieu to those ultra-skinny jeans and the ubiquitous athleisure look and focus solely on fashion-forward fits. We asked top fashion influencers what trends they predict will take over 2024.
The New Fashion Standard
Out: Greenwashing // In: Sustainable Fashion
Finally. The fashion industry is shifting gears and ditching an era of empty eco-friendly claims and embracing a sincere dedication to environmentally conscious practices. Brands are now expected to be transparent about their efforts towards reducing their carbon footprint.
Fashion influencers are particularly intrigued by a Parisian brand offering timeless pieces that respect the planet and its people. Meet Sézane.
With over 75% of eco-friendly materials in current collections and holding five of the industry’s most reliable sustainability certifications (GOTS, Oeko-Tex, FSC, Ecovero, RWS, RMS), Sézane is setting the standard for a stylish and sustainable 2024.
Quality Over Quantity
Out: Fast Fashion // In: Longevity, High-quality
The throwaway culture of fleeting trends and disposable garments is being replaced by a focus on classic styles and long-lasting materials. In the new year, we value exquisite longevity pieces to wear for a lifetime, emphasizing durability and timeless design.
Ready for an elevated capsule wardrobe that can be worn forever? Here are fashion influencer’s must-have clothing staples from Sézane this year:
- Gaspard Cardigan ($120) — a soft-touch jumper with a round neckline and elegant mother-of-pearl buttons
- Brut Sexy Jeans ($125)— the perfect pair of jeans: versatile, durable, and ultra-flattering
- Vic Dress ($215)— Midi length dress with short sleeves and a bow at the bottom of each sleeve
- Paula Babies ($215) — Modern low block heel mary jane with buckled ankle strap — 2024’s signature shoe style
- Romie Bag in Smooth Sand ($430) — a gorgeous bucket-style shoulder bag with an adjustable strap
The Evolution Of Shopping
Out: Mindless buying // In: An experience
Acquiring clothing simply for the sake of possession is being switched out by an emphasis on the overall shopping experience. In 2024 we seek meaningful connections with our fashion choices. We’re looking for pieces that resonate with our style and values.
Shopping with Sézane is an experience that offers a unique blend of purposeful craftsmanship and romance. Whether in-store or online, each purchase becomes a chapter in a personal love story with your clothes, the fabrics, and the design — precisely a worth-it shopping experience.
Final Thoughts
Looking back on 2023, the fashion landscape is undergoing a significant shift. It’s high time we adjust our shopping behaviors to match the latest standard; quality, sustainability, and style.
Sézane — the Parisian brand captivating influencers' attention — emerges as a beacon of this change. With their unwavering commitment to certified materials, sustainable practices, and philanthropic endeavors, they set the stage for a fashionable and ethical future.
