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5 Reasons to Try That Viral Skincare Brand, FIOR

How has it been over a year of being in lockdown? A whole year of working from home staring at Zoom all day (hi, dark circles!) and mask mandates being the new norm ("maskne" has now entered the chat). Being overworked and worried is not a pretty sight. One glance at myself in the video chat box reveals dark circles under the eyes - dull, uneven skin tone - visible pores and fine lines - irritation and dryness from perpetual mask-wearing. All-in-all, I feel like my skin has aged 5 years in just 365 days.

I've always bought skincare products based on recommendations from friends and family. This year I've come to the realization that my own skin has its own unique needs and I needed to find a product that works for my concerns. So, I got to work and stumbled upon a new luxury skincare line - FIOR Their goal is simple: to maximize your skin's potential using natural ingredients that work harmoniously with you for lasting results. This means your skin doesn't become used to it and the products just stop working in 3 months, your skin has actually been waiting for these ingredients to finally make that comeback you deserve.

I'm rounding up the 5 reasons why FIOR has now become the only skincare product I have in my bathroom (and if you don't need to read all that and are already sold on the product here's a discount code I found that you will not find anywhere else: FIORFOUNDER50 )

1. Created by the brains behind Kylie Cosmetics, KKW Beauty, Glossier + More

FIOR was founded by a group of medical professionals and skincare experts that draw upon decades of skincare expertise. And they've worked with leading evergreen brands such as Estée Lauder, as well as trending favorites like Kylie Cosmetics, Proactiv, Meaningful Beauty, KKW Beauty, and Glossier - just to name just a few!

2. Happy skin = happy human

Natural and science-backed ingredients with no harsh topicals or toxic chemicals mean FIOR is a friend to everyone's skin. The Clarifying Cleanser features nutrient-rich organic hemp seed oil and oleic acid that actually removes all your make-up with one wash.

FIOR's Radiance Serum is a favorite, it evens out the appearance of your skin, enhancing its innate radiance. I put this on a fresh face before Zoom meetings and it gives me such a glow – my coworkers have taken notice!

3. Clean ingredients!

FIOR knows what's not in their products is just as important as what's in them. And when it comes to ingredients, less is definitely more. Their entire line is vegan-friendly and contains either no fragrance or less than 1% synthetic fragrances.

There are absolutely no parabens, phthalates, mineral oil, coal tar, or synthetic dyes.

If your skin is anything like mine, it becomes accustomed to product after 3 months of use and your concerns also just come back. These ingredients are the reason why my skin has been consistent with this routine – they work with your skin not against it.

4. CBX

You may be wondering what the X in CBX is all about. That's FIOR's X-factor - their meticulous selection of hemp derivatives that combine powerhouse properties with thoughtfully chosen, bio-agreeable ingredients.

While many hemp focus brands insist that higher concentrations of hemp = more efficacy, FIOR employs a subtle "concert effect" where all CBX are used in smaller increments for a refined, full-face experience.

CBX is FIOR's brand promise of deep moisture, balance, and protection that will noticeably improve your skin's overall look and feel.

5. Premium skincare routine perfect for you

What good is a skincare routine if you don't apply it on a daily basis? FIOR makes this easy with their reasonable products. The Cleanser is $39, and the Radiance Serum is $79 and the viral TikTok Awaken Eye Cream is $89. (Slipping that 50% off code here again – No, I don't know how long this code will be active for FIORFOUNDER50

Comparable brands charge as much as $150+ for the product equivalent of FIOR's serum. Honestly, this is boutique-level, luxurious skincare at a fraction of the cost.

Last time I will drop the 50% code here (it's still live since the last time I checked), use it before they realize it's out here and turn it off! FIORFOUNDER50

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