TikTok has given people permission to make everything into a hyper-specific trend. “Cold girl makeup,” “gym makeup,” “no makeup makeup” and about a thousand ways to contour your face. It’s exhausting to keep up.
There’s also constantly a Hot New Product selling out in seconds. The Charlotte Tilbury Contour Wand is almost never in stock…and it’s been that way for two years.
Meanwhile, every TikTok beauty influencer gets all of the hottest products delivered to their doors for free, courtesy of the brand. However, I have to do things the old fashioned way: discovering the product before TikTok makes them viral. And let me tell you, it’s an Olympic sport.
Whether you like it or not, there’s going to be a new makeup trend every month. The pattern is always the same: brands release innovative products (with TikTok-ready packaging), we all freak out, then we buy it in bulk. Suddenly, it’s sold out everywhere. A few months later, other brands make enough dupes to satisfy everyone. But until then, most of us feel pretty left out.
January was a big month for the beauty industry. Ulta announced the addition of Natasha Denona and Dior to their stores. With this AND the better rewards system, Ulta is really giving Sephora a run for their money.
One of my favorite Instagram accounts, @trendmood1, has been keeping me updated on all things makeup. Here are some of the best beauty releases of January 2023:
If you’ve been looking for a Dior Backstage Blush dupe, the shade Candy Clouds is for you. This has been my favorite powder blush as of recent because it gives the perfect pink shade, but since it’s sold out everywhere, the Kylie Cosmetics Winter Kissed Blush is a close dupe.
Charlotte Tilbury Matte Blush Wands
Debuted on Jessica Chastain at the Golden Globes, the viral blush wands have gotten a matte makeover. These could give Rare Beauty a run for their money, and I’m highly anticipating their release.
Stila All About The Blur Collection
We love a poreless look…The Instant Blurring Stick will be perfect to keep in your purse during the warmer weather. It instantly mattifies shiny areas and can be used both over and under your makeup.
Everyone wants Charlotte Tilbury, no one can get their hands on it. Tarte has made a dupe with 5 star ratings which is incredible news for those who have been waiting for a restock. Say thank you, Tarte!
Efficient for your eyes, brows, and lips, Tower 28 dropped three shades of this multipurpose liner. Your choice of a rosy nude, pinky taupe, or chocolate brown and a smooth application for the perfect purse makeup.
Pat McGrath never misses. The Love Collection includes romantic eyeshadow shades of pinks, golds, and browns, rose-toned lipsticks and blushes, and longwear liquid shadows. It’s one of the most highly anticipated makeup collections of spring 2023 and a good indicator of trends to come.
Recently, a few makeup brands have been dabbling in the skincare world. NARS Skin has promising reviews for the Light Reflecting Moisturizer, but the rest of the products seem to be skips.
Euphoria makeup artist Doniella Davy said it best herself: “blush is the new contour.” We are all heavily obsessed with blush, and I trust anything Half Magic Beauty puts out. The Cheek Fluff Blush is blurring and heavily pigmented perfection.