TikTok is used for both good and evil. It catapulted the careers of artists like Doja Cat and influencers like Alix Earle and Charli D’Amelio. And there’s no doubt that TikTok is a rare social media platform where you don’t really need a following to go viral.
And thus, the platform has evolved into a brand’s best friend: now your company can pay influencers to promote your product in influencers’ Get Ready With Me videos, send them on brand trips to picturesque locations so they can share your latest collection, or simply bombard them boxes of goodies so they unbox them in front of their audience.
This is all a long-winded way of saying that TikTok is the trendsetter. It’s why it was so detrimental that UMG pulled their artists’ music off TikTok — streams are directly correlated to the app. Whether it’s a weird scam or the next big thing, people are willing to try anything if it’s viral enough.
Which brings me to our latest trend, Color Analysis.
Color Analysis may sound foreign to you…and for good reason. Barely any reliable article is currently on the internet when you Google the trend. And yet, it’s all over my For You Page.
What Is Seasonal Color Analysis?
@stylingbypriest It can take some time to train your eye to see the differences and some people are more obvious than others. Good luck! #colorseason #stylingbypriest ♬ original sound - ✨🪞Priest🪞✨
When I first saw the Color Analysis trend pop up on my TikTok, it was an image of a girl sitting in a chair as an older woman placed different shades and colors next to her skin. She’d make outlandish statements like, “Since you’re an Autumn tone, you’ll want to wear gold.”
The girl in the chair would gasp… how did this woman know all the hues that perfectly suit her skin tone? And yes, she can totally tell that fire engine red works better than burgundy because she’s a Summer tone.
But here’s the thing: I couldn’t see a difference. I’m not color-blind. I’m just not sold on the trend.
And there’s even a TikTok filter that supposedly calculates this information based on your photo. This is the same app that told me my celebrity lookalike was Florence Pugh and I’m not even blonde…so let’s not take it too seriously.
Seasonal Color Analysisallegedly assigns you a season and a cohesive color palette that utterly compliments your skin. Then, it’s your job to find clothes in those specific shades so you never fade into the background.
After taking an online Seasonal Color Analysis quiz, I discovered that I’m a Winter. Apparently. They asked questions like what color were my eyes and hair if the veins on my wrist were blue or green.
It takes the coloring and undertones of your eyes, hair, and skin tone into consideration. From there, it told me that strong reds, pinks, and greens are in my favor. Thank goodness, because pink is staying in my wardrobe regardless.
Should I Base My Wardrobe On Color Analysis?
@carolbrailey Reply to @jinularity #colouranalysis applies to all humans ❤️⭐️🎨 #colouranalysistok #coloranalysis #undertone #sparkle #fashionista #styletips #poc ♬ original sound - Carol Brailey|Color Analysis🎨
I have never been a proponent of certain colors working on certain people. If you like the color, then wear it. Simple as that. And, as I’ve said, I literally never see a difference in the videos.
So if you’re convinced that a particular shade looks fine on you and you want to base your entire wardrobe off a TikTok filter…be my guest! To each their own, but I won’t recommend it to a friend.