Think back to the Stone Age, back when you first heard of Charli D’Amelio, Addison Rae, and something called a “Hype House.” Those were the good old days. Back when TikTok was a fringe social media platform where teens choreographed dances and lip synced like crazy. The pandemic was far-far away and Instagram was still king.


Oh, how things have changed.

Now, Charli D’Amelio has a reality TV show and her family is being hailed as the next Kardashians. Addison Rae performed with J-Lo at the Super Bowl. And the Hype House has its own Netflix series. TikTok is one of the fastest-growing social media platforms, capturing the attention of everyone from teenagers to international businesses. And Instagram is dead.

Go on any other social media platform and the TikTok reposts are ubiquitous. Hit any digital platform, and you’ll find copious articles trying to decipher the latest TikTok trend. The exciting viral lives of TikTok famous trends can be brief but potent. And very quickly, the platform has become the latest marketplace for businesses and brands pushing to become the latest sensation.

But TikTok is a fickle mistress. The algorithm is constantly in flux, tailored to each user, and based on the quickly transforming online movements. In short, it moves at a breakneck clip to catch up with this generation’s short attention span and doesn’t let them get bored. After all, constant novelty and excitement keep users attentive.

For brands, this means working fast. Content can no longer be generic or even beautiful. In order to get your content in front of a potential customer, it has to be current, niche, and patterned to the trend-of-the-moment.

When the pandemic hit, none of us could have predicted that it would yield a TikTok economy that resurfaces old, drugstore cult beauty products, just as often as it promotes cutting edge products.

Thus is the curse of running a business on TikTok. You’re at the mercy of savvy social media interns and random uninformed reviewers. Over-manufactured marketing is over. What truly stands out from the crowd feel real, like you’re getting them from an actual friend or a sibling or that super cool person who’s always in the know.

But sometimes that person isn’t in the know. In that way, TikTok recommendations aren’t always the best. One-size-fits-all advice barely fits all. So when half of us tried slugging — for example — half of us broke out while the lucky ones got dewy, glowing skin. Same with oil training. Everyone tried it, but only a few reaped voluptuous, silky hair.

The lesson here is the lesson we’ve heard since the internet’s heyday: don’t believe everything you read online. But there can still be some gems on the internet. Some of the best pieces of beauty advice on TikTok are universal.

Here are a sample of the best beauty secrets on TikTok that actually work:

Grande Cosmetics Eyelash Serum

Grande Cosmetics is committed to innovative, performance-driven cosmetics that enhance your natural features. By highlighting the best parts of you, they bring out the best of your most natural you. This Eyelash Serum has been making its rounds on TikTok for good reason. Rather than piling on fake lashes or getting regular extensions — neither of which are healthy and both of which are pricey — try Grande’s Eyelash Serum. It nourishes your lashes every day for healthy, natural growth.

This award-winning, lash-enhancing serum is infused with a blend of vitamins, peptides, and amino acids. It promotes the appearance of naturally longer, thicker-looking lashes in 4-6 weeks — with full improvement in 3 months. It’s a favorite for short, thinning, brittle lashes.

Soap Brows

A favorite of all your “effortlessly cool” beauty heroes, soap brows are the beauty hack that looks good on anyone. Although soap brows have been big for a while, they ain’t going nowhere anytime soon. The brushed-up look is a top trend. Should you desire to grow your brows naturally, turn to the GrandeBROW-FILL Volumizing Brow Gel.

Lip Masks

Face masks have had their day — both kinds. The cosmetic kind has been the poster child for self-care for the past decade. While the Covid kind has obscured the bottom half of our faces for two whole years. But now, as we prepare to unmask and bare our naked faces to the outside world, lip care is the latest beauty trend again. But instead of those harsh, astringent scrubs which dry out our lips, lip masks are all the rage. Lip masks condition and plump your lips — the most delicate skin on your face. Now that everyone on the internet is dissolving their lip fillers in favor of natural lips, take care of yours with this hydrating GrandePOUT Plumping Lip Mask.

Scalp Serums

Okay, here’s a controversial statement: maybe it’s time to give oil training another try. But this time, bring the sage wisdom of our post-quarantine selves. When oil training first popped up, people doused their hair in whatever oil they had handy or heard was good on TikTok. This time around, do it with intention. Oil training doesn’t just mean coating your hair in comedogenic oils. You need to apply the right oils to the roots of your hair to strengthen it. Try the GrandeHAIR Hair Enhancing Serum. And — to prevent stripping your hair with harsh chemicals — add GrandeHair Set to your routine for good measure.

Like all skincare advice, listening to your own skin, hair, and body is paramount. No one knows how your skin will react except you. But if you’re looking for something fresh to try, go for something that will nourish and enhance what you already have. Most so-called miracle cures are snake oil (if you know, you know). So opt for things that are made of natural ingredients that give you real results.

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