Bumble’s shares dropped 32% in 2024, and Match Group was close behind with a loss of 28%. Despite the decline of traditional apps, like those owned by Match, the dating app market is expected to reach $13.14 billion in 2030, up from $7.22 billion in 2023. Niche dating apps are seeing their popularity soar and making up for the losses.
Luxury dating apps
One of the most successful niche categories is luxury or sugar dating, and these apps cater to affluent and discerning individuals seeking exclusive connections. Seeking.com boasts over 44 million members worldwide, whose collective net worth was $3.5 trillion in 2022. Since launching in 2014, the elite dating app Luxy has been downloaded over 1 million times. Both male and female users experience a 50% success rate in matching.
The bio matters even more on an elite dating app than on a general-purpose one. Users trying to make an excellent first impression should start with a strong opening that highlights their personality, values, or lifestyle. It should immediately capture attention and be concise but engaging, focusing on qualities such as career achievements, passions, or unique experiences.
Avoid clichés; instead of saying you love to travel, mention a memorable destination and why it resonated with you to create a bio for an elite or sugar dating site.
Ethical nonmonogamy
Users of ethical nonmonogamy dating apps tend to value open communication, honesty, and emotional intelligence. They may be polyamorous, in open relationships, or exploring consensual nonmonogamy, but they prioritize deep connections, mutual respect, and clear boundaries. Be upfront about your relationship style and intentions from the start and show an interest in theirs. Never start with one-size-fits-all expectations because each dynamic is unique. Active listening and a nonjudgmental attitude will go a long way in making a good first impression.
Connecting through musical tastes
Examples of lesser-known categories include platforms to connect through musical tastes, astrology, sports, and more. Melomaniacs should craft a bio that highlights their favorite genres, artists, or memorable concert experiences. When messaging a match, thoughtfully reference their musical tastes, such as asking about their dream festival lineup or sharing a deep cut from a favorite band.
Cosmic matches
In your bio, highlight your Sun, Moon, and Rising signs to invite conversation, and share how astrology influences your personality or relationships. When messaging a match, go beyond generic sign compatibility, like asking about their chart placements. Show openness rather than relying on stereotypes and be playful, like trying to guess their sign based on their profile’s vibe.
Apps for sober people
Yes, they exist. These niche dating apps help people find the perfect match committed to a clean lifestyle. Asking what compelled your match to choose such a platform may reveal interesting insight into their personality or life experiences, setting the stage for a deeper conversation.
Meeting a fellow sports enthusiast
Apps for fitness enthusiasts are a great way to meet people who share this interest, motivate each other, exercise together, and even find the perfect match. Your bio should mention your favorite workouts, sports, or fitness goals—whether it’s training for a marathon, mastering Pilates poses, or new personal records at the gym. When messaging someone, ask about their workout routine or favorite sports challenges or what their idea of a fun, active date would be.
FAQ
How important are first impressions?
According to a recent survey, 69% of Americans form an opinion of someone before the person speaks. There is hope, though; meeting on a dating app led to an exclusive relationship for 70% of users.
What are red flags and yellow flags on dating apps?
Red flags describe warning signs of abusive or unhealthy behavior, such as being manipulative or controlling (someone telling you what to do) or love bombing. Yellow flags are deal-breakers but not dangerous behavior. They include things like double texting, asking for a date without talking much before that, not asking for a date even after talking at length, canceling a date, or not wanting to talk about serious subjects on the first date.
