Celebrity brands are dime a dozen. From merch to accessories and even food brands, celebrities love touting their own product to their fan bases and beyond.

Some brands even go on to have success beyond a celebrity’s own direct reach of influence; Rihanna’s Fenty Beauty makeup brand is a verifiable force that changed the makeup industry and demanded a much clamored for diverse shade range from all makeup lines.

Drawing from her own tastes and experiences to give fans the best of the best, Rihanna is notorious for deep engagement in her process. But not all celebs can say the same — yes, we’re looking at you, Kardashians.

No matter their product of choice — and whatever can be said about its quality — celebs leverage their various brands and collaborations to further their brand image. Zendaya’s fashion line with Tommy Hilfiger solidified her as a style icon, Gwenyth Paltrow’s GOOP made her a force in the wellness industry, and Kylie’s lip kits drew even more attention to Kylie’s lips.

With the advent of CBD and cannabis brands, all the coolest celebs are starting to align themselves with companies in this emergent industry. Say goodbye to celeb alcohol brands — there are fresh feel-good companies on the scene. Major names like George Clooney, A$AP Rocky, Shay Mitchell, and even Kendall Jenner have launched themselves as luxury alcohol retailers. However the CBD industry — with the latest celebrity endorsements in tow — are challenging the space.

According to Rolling Stone, it’s a verifiably trending sensation: “Cannabis legalization is rippling across the country … A total of 17 states (plus D.C.) have legalized cannabis for adult use. As marijuana goes mainstream, plenty of famous folks are getting into the cannabis business. Athletes, actors, rappers, and rockers are openly embracing getting high. Whether it’s as an alternative to opioids, or just because they really love weed.”

It’s a fun space to see some of my favorite names venture into. But when it comes to cannabis and CBD, are celebs really the people to trust? While I’m down to try GOOP skincare or Tyler, the Creator’s ice cream, when it comes to CBD, THC, and the like, I want to be sure I’m getting superior stuff.

FOCL is a brand that truly delivers.

Backed by science, their custom blends provide functional wellness that actually works. They combine a blend of powerful adaptogens, healing botanicals, and premium Hemp CBD.

And with FOCL’s commitment to radical transparency, you can be sure that only high quality ingredients are going into your body. You’ll always know what you’re taking with their clear labeling and honest practices — unlike the very unfortunate Dorito Dupe. A third-party lab tests each batch to ensure all their CBD drops, gummies, supplements & topicals are safe and really contain what’s advertised so that you get the most premium CBD & CBN products, every single time. Unlike celeb brands — which are often shrouded in marketing and mystery — FOCL is not afraid to show you the results.

Recently, they’ve welcomed influencer, entrepreneur, and mom, Ali Manno to the FOCL fold. Her bundle of products focus on restorative sleep so you can ease through the day. The duo includes FOCL Night, packed with Ashwagandha, Valerian Root, Passionflower, 5HTP, and Hemp Derived THC, and the Sleep Drops include 1000mg Broad Spectrum CBD, CBN, Organic MCT Oil and organic lavender. Taken together, these will have you lulling off into sleep and moving throughout your day with a little more cushion.

Shop FOCLnow to explore their exceptional range of CBD Drops, CBD Gummies, Topicals, and Daily Supplements. You can also shop by benefits to discover how FOCL can help you focus, relax, find pain relief, sleep, and even strengthen immunity.

But if you’re still compelled by your favorite celeb to try their CBD brand, here are some of the most interesting celebrity CBD brands out there — do with that what you will.

1. Seth Rogan’s Houseplant

One of the newest and buzziest in the bud game, Houseplant is Seth Rogan’s venture that features cannabis and handmade ceramic paraphernalia. Seth seriously capitalized on his ceramics hobby — and it went viral. So it’s no surprise his business venture is a success. As the Houseplant tagline says, this cannabis is “For people who love weed, by people who love weed.”

2. Jay Z’s Monogram

Jay-Z’s Monogram is all about changing the view on Black people and cannabis. Operating with California cannabis licensee Caliv, he dropped Monogram — a luxury weed line of flower, pre-rolls and a 1.5 “OG Handroll”. Prices are high — but what do you expect from this luxury business man and Tiffany ambassador. From its quality to Slim Aaron’s inspired ads is catapulting Black visionaries in this emerging market.

3. Lil Wayne’s GKUA Ultra Premium

If Jay-Z is a businessman known for taking his entrepreneurial exploits extremely seriously, Lil Wayne is the opposite. For Wayne, his cannabis line is simply about having a good time. According to the website, Lil Wayne’s GKUA Ultra Premium products are high-potency and “designed to provide consumers with the best high of their lives.”

4. Melissa Etheridge’s Etheridge Botanicals

Etheridge is a legendary singer-songwriter and … now, stoner? Her botanical brand has a ton of heart. Founded after her own breast cancer journey and her son’s tragic passing from opioids, Etheridge founded Etheridge Botanicals to promote an alternative to traditional pharmaceuticals. Currently, her brand feature a variety of flower and pre-rolls — called Morning, Noon, and Night — and marketed with the tag “It’s cool to be kind.” Proceeds go to a range of charitable causes, such as The Last Prisoner Project cannabis reform non-profit, The Santa Cruz Diversity Center, and WAMM Phytotherapies — a group that provides low-cost or free cannabis to those in need.

5. Bella Thorne

As part of the generation born into a more accepting landscape for recreational and medicinal marijuana use, Bella Thorne is a notable young players in the game. Thorne joined forces with Glass House Farms to cultivate exclusive cannabis strains. A cannabis brand for those free spirits and creatives out there.