As far as I’m concerned, the Super Bowl was about Beyoncé. My apologies to members of Chiefs Kingdom and Taylor Swift's Swifties, but the second Beyoncé popped up on that Verizon ad, the night was wrapped for me. Usher should have brought her out.
Beyoncé did the impossible: she made Super Bowl Sunday worth it for a non-sports watcher like me. First, she released two new songs and plunged us all into our yeehaw era alongside her. Then, she announced a new Beyoncé business venture: Cécred, a hair care brand.
“Hair is sacred,” said Beyoncé on Instagram, signaling a new era — Beyoncé’s Girlboss era.
What is Cécred by Beyoncé?
Cécred is Beyoncé’s latest business venture. No stranger to making money moves, Beyoncé already owns Tidal, Parkwood Entertainment, and her own namesake brand. She even released Cé Noir, her $200 fragrance, in late 2023. But Cécred takes her entrepreneurial spirit to the next level with a DTC brand.
Cécred is a self-proclaimed hair ritual. But what makes Cécred special — apart from the obvious? This line combines science and the sacred. But what does that mean? Essentially, Miss Tina Knowles, Beyoncé’s mother, owned a salon during Beyoncé’s childhood. Beyhive members will know this lore. To honor her mother’s teachings, she created Cécred to tie together the science of hair with the inherited wisdom about hair.
On her website, Beyoncé penned a letter about Cécred:
It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.
Like everything Beyoncé does, this hair care line is about getting results. She’s a Virgo, after all.
Why is Beyoncé haircare trying to get me to use keratin?
What stood out to me from Beyoncé’s Cécred hair care line is the keratin of it all. Many Black girls I know have been burned (literally) by chemical treatments gone wrong. So why is Beyoncé trying to make us Becky with the hood hair?
It shouldn’t have surprised me that this is like no keratin product you’ve ever experienced. While poorly administered salon keratin treatments can risk making your hair dry and prone to breakage, when used correctly, keratin actually makes your hair stronger.
Cécred’s products all revolve around fermented keratin. Sort of like a keratin kombucha. By mixing probiotics and proteins, it strengthens your hair without neglecting your scalp.
Is Cécred worth it?
While more expensive than many (not all) hair care brands, Cécred is a mid-range product with high-quality packaging and the most exclusive celebrity contract you can imagine. Beyoncé’s, of course.
To make up for the higher end of the price spectrum, fans are demanding results. Luckily for Queen Bey, fans have given their thoughts, and it’s all rave reviews. Plus, since another main ingredient is rice water, we can expect to see results over the long run, too.
Here are all the products in the Cécred Line:
- Clarifying Shampoo & Scalp Scrub
- Hydrating Shampoo
- Reconstructing Treatment Mask
- Moisturizing Deep Conditioner
- Fermented Rice & Rose Protein Ritual
- Moisture Sealing Lotion
- Nourishing Hair Oil
And if that wasn’t enough, Cécred also gives back to the community. Beyoncé knows the impact a hairstylist has is not just physical. They lend an ear to the people in their communities and make an impact far beyond their chairs.
In that spirit, Beyoncé launched the Cécred x BeyGOOD Fund celebrating the influence professional stylists have on hair health and the critical importance of advocating for the salon community. An annual $500,000 will fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, GA, Chicago, IL, Houston, TX, Los Angeles, CA, and Clementon, NJ.
Talk about a dream!
What’s next for Beyoncé? Is Beyoncé a billionaire?
Music lovers have been scorned in the past when their favorite celebs launched brands … never to step back into the studio again. Rihanna fans got the best album of the singer’s career only to be promptly abandoned. Now we apply our Fenty Beauty products and savor them — it’s all we have left of Rihanna. Even Bridgit Mendler threw away her music career to go to MIT and Harvard and work in tech. So beware when your fave starts a business.
If anyone can do it all, it’s Beyoncé. She announced Act II at the Super Bowl, and I have faith in her. Even if she hasn’t dropped the visuals.
Beyoncés Cécred hair care brand might be her plan to reach Billionaire status. While she and Jay Z have a combined Net Worth of over $1B, Bey might be gunning for that milestone on her own. If Kylie, Kim, Rihanna, and other celeb Billionaires have taught us anything, it’s that it all starts with a brand!