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I never gave any thought to my laundry detergent. From the big orange jugs at the store to luxury-looking brands, they all seemed pretty much the same.
So when my friend started going on and on about her new laundry detergent, I had to stop and remind her — she was talking about laundry detergent.
But then she told me to smell her sweater. I did, and wow. I wished my clothes smelled that good all day. Turns out, she uses Frey, a newer detergent brand that’s ultra-concentrated and designed to treat your clothes better over time.
Was it time for me to start taking my laundry seriously?
Image by Engin Akyurt for Unsplash
I looked it up on Amazon — Frey Liquid Laundry Detergent in the Cedar Grove scent. The packaging is sleek and minimal, and the description completely sold me: plant-based, eco-friendly, and gentle on my skin. It’s free from parabens, sulfates, and all the harsh stuff I didn’t even realize traditional detergents were packed with.
I ordered Frey‘s 30.4 fl oz bottle for $43.99. It covers 50 loads, which breaks down to about $1.10 per load — way more than my old stuff, sure, but I figured I had nothing to lose to test it out and see if my clothes could smell fantastic.
When my Frey Ultra Concentrated Laundry Detergent arrived, I was kinda excited to do laundry — not a sentence I’ve ever said in my life. I used way less detergent than usual because it’s super concentrated. And the scent? Incredible. Cedarwood, oakmoss, amber… now my laundry smells like a luxury candle, not like fake lavender or “clean breeze.”
Once I’d folded everything and stacked it up to put away, I noticed that my clothes feel different — softer, more structured, like they’ were’ll hold up better. It wasn’t just about Frey’s fragrant scent, though that alone made me want to keep sniffing my t-shirts. My wardrobe actually feels… upgraded.
I’ve stuck with Frey ever since. No subscription needed — I just reorder on Amazon when I’m running low. It’s easy, mess-free, and I’m using a product that aligns with all that I care deeply about: quality, sustainability, and less waste. (Frey also plants a tree for every order, which is super cool.)
Sure, I used to pay less per load with my old detergent but I was using more product, and my clothes wore out faster. With Frey, a little goes a long way, and I actually feel like I’m taking better care of my stuff and the planet.
Frey is absolutely worth it, I’m never going back! Pick it up on Amazon today.
