How to Shop Black Friday Like a Pro - The Best Deals for People with the Best Taste

Although Thanksgiving is by nature an American custom, the pull of capitalism has made Black Friday a consumerist ritual for many countries around the globe. It’s a celebration of what truly matters — sales.

Nothing's sweeter than the rush of scoring a great deal on a coveted purchase. The addictive feeling of saving a few — or more than a few — bucks is only intensified by the adrenaline that starts pumping through your body as the clock ticks past Thanksiving’s midnight into . . . Black Friday.

And while there was something to be said about the era when Black Friday shopping meant pressing your face against the glass doors of an electronics store or bowling over other shoppers to snag the best items in the Victoria’s Secret sale — or what have you, everyone does their Black Friday online these days.

But not all is lost. You can still capture the rush of adrenaline and accomplishment. Black Friday deals have finally launched — so get ready for savings-galore.

Expert tip: resist the temptation to get trigger-happy. That’s how they get you.

Don’t just add-to-cart, add-to-cart, add-to-cart simply because stuff is absurdly discounted, be strategic. It’s all in the plan. But what are the best-value sales? Where to look for the greatest savings?

While there are countless markdowns over Black Friday weekend, smart shoppers are discerning shoppers. Whether you’re getting your holiday gifting out of the way or treating yourself this season, here are some of the best Black Friday deals I’m eyeing:

Add to the cart at your own risk — see you in the virtual checkout line.

Apple AirPods Max Wireless Over-Ear Headphones

Don’t expect to find any major deals over at Apple — everrrrr. But you can still grab the viral Hot Girl Headphones for a steal. These noise-canceling headphones are super dooper.


One hot tip: shop brands that rarely go on sale. Infamously, Mejuri never holds sales. But check them out this Black Friday — The Tea is the discounts are deep. This holiday season, shop for everyone and anyone with taste right here at Mejuri. From that Gen-Z family member who’s partial to the Clean Girl Look to any dainty jewelry aficionado, there’s something for everyone.

Girlfriend Collective Set

Refresh your activewear collection with the Girlfriend Collective Set super sale. A matching set is a fabulous investment, no matter your lifestyle. Whether you use it for errands or for actually working out, get your sustainable, stylish activewear solutions at this smart sale.

Revlon One-Step Volumizing Blow-dry Hair Brush

This viral dupe for the Dyson Airwrap just got better. It’s an affordable alternative for the same sleek, blown-out locks — now at a truly fantastic price.

Loftie Alarm Clock

Upgrade your morning routine with this high-tech Loftie Alarm Clock. With a slate of customizable morning settings, it will make any morning mood brighter. Or give it to the person in your life who is definitely not a morning person.


Now’s the time to finally snag that Brooklinen sheet set you’ve had your eye on all year long. Everything’s 20% off — making it the golden opportunity to refresh your room at a discount. Towels! Sheets! Bathrobes! It’s your time. And Brooklinen rarely goes on sale, so buy now or forever and rest in regret, literally.

Nectar Mattress

So you’ve got your sheets; maybe it’s time to level up that mattress too? Nectar is having a major sale on their perfectly formulated mattresses that will change how you sleep forever. Admit it: your old mattress is really hard to roll out of. And not in a good way. Invest in your future self this Black Friday.

The Floyd Bed

Complete this bedroom makeover by upgrading your bed frame. If you’re coveting this Pinterest-approved, minimal look, try the Floyd Bed — which is now at 20% off. Yet another rare sale. Get your hands on this before it’s back-ordered yet again.

Great Jones Cookware

You’ve probably already gifted your cookware-loving friend with an Our Place Pot or a Caraway Set. Oh, the downside of being a brilliant gift-giver. But you’re not out of options. The Great Jones sale is a homeware hall of famer. Get this upgraded cookware set in a range of bright, kitchen-warming colors.

Olaplex Hair Repair Treatment Set

Run, don’t walk — the holidays have brought forth a brand new set from Olaplex. Get this bond repairing set for an unprecedented price. For the Olaplex-bun girlie in your life, this is sure to be a hit.

Burrow Leather Couch

This couch has been on my apartment mood board for years. And now that my couch is finally giving up the ghost, I’m thinking thoughts. Thoughts about feeling sophisticated every time I lounge on my sensational leather couch. Thoughts aboutinviting people over just to see my new couch? Thoughts about switching up all my home decor to match it. Mostly, thoughts about clicking buy and getting major savings.

Urban Outfitters Home Mirror

The Urban Outfitters Home sale is legendary. Big ticket items are marked down for big discounts. I will have this floor-length mirror, which is an instant statement piece in any home.

Away Suitcase

These classic suitcases are getting Black Friday sales for the first time ever. And it’s a big one. Get up to 40% off luggage and even score great deals on other accessories. For any travels or aspiring traveler, these sleek bags make airport time way easier. And in those days of hectic holiday travel, you’ll need all the help you can get.

Open Spaces Entryway Rack

For the person with an impressive sneaker collection, this entryway rack is an aesthetic way to display and organize your footwear. It’s also a great way to display any cool decorative items.

Nap Dress From Hill House Home

One trend I’ll never tire of is the Nap Dress. And the original Nap Dress is on sale. For your cottagecore friends, the homebody baddies, the ones with the new Taylor Swift album on repeat, this iconic dress is a loungewear essential.

All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

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