One thing about me? I’m hard to influence.

I’m proudly picky and judiciously judgy — and my bank account thanks me. I don’t like mess, clutter, or excessive waste. So anything that enters my house has to be worth it, especially if it’s going to fight for shelf space in my crowded vanity.

Don’t get me wrong, I’m not a minimalist, especially when it comes to beauty. I just think of it as buying with intention. I do hours and hours of research on a product before buying it, comparing it with alternatives, and watching TikTok reviews. And even then, I’ve made my share of regretful purchases. After all, there’s only so much you can tell about a product from other people. Thank goodness for Sephora’s return policy.

As a Black woman, the hardest thing to gauge online is what makeup shade will match my face. Kids these days will never understand what it felt like when most brands only had one or two darker shades. Thanks to Fenty Beauty, the game has changed. Now, inclusivity is in. And the best brands are sincere in their efforts to give glowy skin to all skin shades. Kosas is one of those brands.

This is why, despite my resistance to being influenced, I caved when Hailey Bieber recommended Kosas’s Revealer Super Creamy + Brightening Concealer.

Of all the nepo babies and beauty influencers, Hailey is someone whose option I trust. Rhode is one of the rare celeb brands that’s actually innovative and worth the hype. Plus, since she has been transparent about her sensitive skin, I know she is just as discerning as I am about what she puts on her face. She’s also never steered me wrong. Tower 28 became a staple in my routine after she recommended it. And now, so has Kosas.

When Hailey professed her love for the Kosas Revealer Super Creamy + Brightening Concealer, I knew I had to try it. This creamy concealer is a makeup must-have. It was love at first cake-free application. And, because I was a skincare girlie before I became a makeup girl, I love how this product packs in superpower skin ingredients like Caffeine, Pink Algae Extract, Arnica, Panthenol, Peptides, and Hyaluronic Acid.

If you thought it couldn’t get better, Kosas expanded its concealer offering with increased shade range. On January 5th, Kosas launched 11 new shades of this award-winning concealer. This means it’s now available in 38 shades.

All new shades of Kosas Revealer Concealer are available on Kosas.com and Sephora.com.

Plus, if you live in LA or NYC, you can stop by ChaCha Matcha for two exclusive pop-up experiences from coast to coast, in NYC’s Flatiron District and LA’s iconic Abbot Kinney Boulevard, from January 11th to February 11th! The stores will be transformed into Revealer Concealer-branded havens with yummy custom Kosas lattes and gifting and shade-matching on-site.

Find your perfect shade of this perfect concealer and, like me, become a devoted Kosas convert.