There has never been a better time to be an It Girl. In the world of TikTok, users (including myself) are constantly looking to be influenced. Whether it be the next big makeup trend or what color you should be getting on your nails, there’s a new fad for every season.
It’s borderline exhausting to keep up with every little trend, which is why I like to pay attention to the ones that stick around. This year, I’ll be leaning into the messy boho style that Mary-Kate and Ashley Olson perfected…but there’s one woman who remains an oracle of trends: Hailey Bieber.
Whatever Hailey Bieber touches turns to gold (for the brand). After plugging their Revealer Concealer in multiple date night videos and everyday makeup routine TikToks, Kosas is now a go-to clean beauty brand.
She stole the skincare game with rhode skin, including the constantly-sold-out Peptide Lip Treatments that are beloved by other It Girl celebs like Emily Ratajkowski. And there’s the success of the Hailey Bieber Erewhon smoothie (which was my intro to Erewhon as an East Coaster).
If Hailey gets chrome nails, the nation gets chrome nails. If Hailey has short hair, suddenly bobs are back. If Hailey breathes…you get the idea.
So, I spent the week combing through Hailey Bieber’s Vogue Beauty Secrets videos, social media, and interviews to see how we can incorporate some of her lifestyle into ours.
After all, the girl grew up surrounded by industry experts– it may be beneficial to take some tips from the supermodel and wife of Justin Bieber. Here’s what I learned.
Hailey Bieber’s Workout Routines
While she may have access to the best workout facilities in the world, Hailey’s actually a known fan of workout classes. So don’t worry if you can’t afford a personal trainer, this supermodel can be found in a pilates class or at Rumble boxing.
She shares with E!,
"I used to be a dancer, so I love Pilates because it really elongates and strengthens my muscles. That's probably my favorite workout. I also recently started to box for some cardio. I found that remembering the combinations and learning how to move your body in boxing has been good for mental health."
And since those videos of Glen Powell, Jake Shane (@octopusslover8 on TikTok), and Tate McRae doing pilates just went viral…I was ready to go to yet another arduous pilates class.
As a devotee to hot yoga, I have shied away from its sister workout: pilates. The machines are a bit too intense, and honestly seem to beckon an injury out of me. And don’t get me started on the shakes.
No matter how many workout classes I’ve endured, pilates will constantly humble me. Even the extremely built guy next to me fell over at one point. However, I do agree that it incorporates a great deal of stretching, which was necessary for my stiff joints.
Hailey Bieber’s Skincare Routine
Inevitably, rhode skin has to enter the chat. What started with the Lip Treatment evolved into the Barrier Restore Cream, the Glazing Milk, the Peptide Glazing Fluid, and now the Pineapple Refresh Daily Cleanser.
Hailey’s always been a skincare mogul, responsible for the “glazed donut” skin trend that emphasized the importance of extremely hydrated barriers. And of course I have a decent amount of the rhode line (sans cleanser), so I followed her updated rhode routine.
The routine is as follows: cleanser, then apply a hydrating essence to damp skin, follow with 3-4 pumps of a hydrating serum, and finish with a moisturizer. But she offers a pro tip: combine the Glazing Milk with a liquid highlighter and apply all over the face or body for the ultimate glow.
So yes, that means your Drunk Elephant Bronzing Drops can suddenly give you that healthy, sunkissed glow we all yearn for.
Another helpful Hailey tip is she applies the Peptide Glazing Fluid under the eyes and uses the reusable Dieux under eye masks for extra hydration and brightening. Since I literally just got these masks, this felt like it was directed at me.
I like her routine because she only uses the moisturizer in areas where she gets really dry like around the nose and under the eyes. It’s fully hydrating and she has a glowy base in case she chooses a matte foundation.
Hailey gets her makeup done (and does her own) all the time. It’s part of her brand. So I don’t think she’s lying when it comes to how she preps her face for makeup. Plus, it helped mine look fresh and flawless all night long.
Hailey Bieber’s Favorite Makeup Products
Since Hailey’s skin is flawless already, she doesn’t really need a full-coverage foundation look. In her Vogue Date Night Skin Care & Makeup Routine video, she mixes her Peptide Glazing Fluid with a few pumps of the Chanel Vitalumiere Radiant Foundation and literally taps it into her skin with her hands.
While this method felt strange for me, I also had to apply a bit more for my liking. Unfortunately, I can’t get a daily facial so I had some blemishes. Nothing further.
Her makeup routine is experimental and TikTok-influenced, but she really plays up on natural beauty.
If you want a few Hailey Bieber approved products, these are from her video: