While "New Year, New Me" makes the perfect caption for your New Year's Eve Instagram photo-op, are you actually going to live out the statement this year? We make the same resolutions time and time again: gym more, drink less, eat healthy to get better skin, nails, waistlines and for so many of us, our hair. We all know having a good hair day can make or break our confidence, so it's natural to want to take better care of your hair at the start of any year. But have you ever thought about what you're putting ON your hair when you wash it? Why not make your resolution something that helps make every day in 2020 a good hair day and help the planet at the same time? You can go both beauty-conscious and socially-conscious in 2020.

Function of Beauty is a natural beauty brand that lets you personalize your own set of shampoo and conditioner according to your hair type, style goals, fragrance and color preferences meaning you can tailor your hair products to your exact needs to take the best care of your hair. What's cooler is that their products are vegan and cruelty-free, meaning they're never tested on animals and they're safe from dangerous ingredients and sulfate free. Because their products are consciously-made, Function of Beauty makes it easy to become eco-aware in the new year while saying goodbye to bad hair days for good. Here's how!

You can personalize your set
Your Function of Beauty shampoo and conditioner set is completely customizable and your bottles come with your name on them. Your shampoo and conditioner blend are unique to you. All you have to do is take a fun, 2-minute quiz specifying your hair type, hair goals, color and fragrance preferences and then Function of Beauty designs, makes and sends your individualized blend right to your door. It's that easy!

Their products are cruelty-free
Function of Beauty products are never tested on animals. That means no animals were tied up or forced to undergo life-threatening procedures in order to test your shampoo and conditioner. It is illegal to manufacture products in China without testing on animals. Therefore, all of the large beauty companies sold in US drug stores (TRESemme, Pantene, Head & Shoulders, L'Oreal are just a few of the hundreds) that you are probably using on your precious locks have had to make a deal with the devil.

They give you great hair without using dangerous toxins
Function of Beauty shampoo and conditioner are free of parabens, sulfates, GMOs and other scary ingredients that could be potentially damaging to your health. Some of these dangerous toxins have been identified as carcinogens, are known to disrupt hormones in the body and are so strong they can irritate the skin and scalp. If sulfates are strong enough to be used as ingredients in oven cleaners, are you sure you want them on your head?

They're made with vegan, natural ingredients
Aside from being toxin-free, Function of Beauty products are also vegan, so no animal products are used. According to PETA's list of chemicals that contain animal products, there are over 20 potential animal-derived chemicals that can be found in your shampoo or conditioner. These chemicals can be derived from hooves, animal hair, horns, scales and other keratinized animal parts. Function of Beauty's shampoo and conditioner are 100% vegan and made with ingredients you actually recognize like eucalyptus, lavender and peppermint.

Their bottles are 100% recyclable
Your shampoo set comes packaged in 100% recyclable, PETE-grade plastic. It's the safest and best kind of plastic, since it isn't infused with dangerous chemicals like phthalates or BPA that can cause cancer or disrupt hormones. Plus, since they're recyclable, they're also kind to the earth. Not to mention they're super on-trend.

If you want to make a difference to your hair and the planet in the New Year then go socially-conscious with Function of Beauty. Promise, it's so much easier than you think! And your hair will LOVE you for it!

UPDATE: Function of Beauty is giving Trueself readers 20% off their first order. Follow this link and start the hair profile quiz!